E-COMMERCE/MARKETING
TECHNOLOGIES I GlenOak High School
Grade 11. Advanced Tech Writing
Fee: $30.00
Grade 12.
Fee: $50.00
The E-Commerce/Marketing program
will prepare students to implement
E-Commerce marketing skills for businesses involved in an
on-line environment. Technical skills and knowledge include, but
are not limited to: digital graphic design; site design and
strategy; market research; promotion; financial management;
global commerce/international E-Commerce. The integrated
E-Commerce block will include the technical component, problem
solving activities and group communication skills will be
emphasized. Out-of-district students are accommodated on an
individual basis to insure full scheduling opportunities. All
students will be members of DECA, an association of marketing
students.
The E-Commerce/Marketing II
includes a work-based learning component of co-op, internship,
mentorship or job shadowing at an E-Commerce/technology related
business. Senior year is project based with student involvement
in web site development, desktop publishing, and research-based
projects. All students will be members of DECA, an association
of marketing students.
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BUSINESS ADMINISTRATIVE SERVICES Hoover High School
Business Management (Juniors)
Web Tools for Business 1 credit
This course will allow students to use cutting-edge, industry
standard software to design and develop web pages. Concepts
covered will include file management, site design and strategy,
creating and working with graphics, buttons, rollovers,
animation, links, tables, style sheets, objects and layers, and
managing a web server and files. Students will work with and
integrate Adobe CS3 Fireworks, Flash, and Dreamweaver software.
Intro to Business / Marketing
1 credit
Students will learn basic business and marketing concepts,
terminology, and applications. Business topics covered will
include financial management, consumer issues and purchasing
strategies, ethics, management skills, business structure,
investment options, and current events. The marketing portion of
the course will cover the concepts of sales, promotion,
purchasing, pricing, and distribution. Students will work with a
local business and create a marketing plan to address that
businesss current needs, perform market research, and conduct a
product analysis.
Business Management (Seniors)
2 Credits
Grade-12
This course will encourage students to participate in learning
how businesses functions in a global environment and train
students to meet the expectations of our fast-changing economy
by providing them an opportunity to operate their own Junior
Achievement-sponsored business. Through this hands-on
experience, students will develop a business, elect officers,
and fill positions in Human Resources, Finance, Production,
Marketing, and Sales departments. Students will write a business
plan, study consumer behavior, perform market research, research
and order products, create and maintain a website, develop
marketing and sales strategies, and package and distribute
products. Software used will include the Adobe CS3 Suite and the
Microsoft Office 2007 Suite. For the 2008-09 school year, the
course will only be open to seniors who have taken Web Tools for
Business Management and Intro to Business/Marketing.
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E-COMMERCE/MARKETING
TECHNOLOGIES
Massillon Washington High School
Instructor: Mr. Richards
Grade 11. E-Commerce Marketing Lab I 3 credits, English 11
1 credit
Grade 12. E-Commerce Marketing Lab II 3 credits, English
12 1 credit
This course will enable students
to learn about the many career opportunities emerging as
technology changes the way we do business today. The various
occupations involve creating, designing and managing business in
an on-line environment.. Examples of postsecondary exit
occupations are internet/intranet technology manager, web
advertising specialist, on-line sales manager,
advertising/designing specialist and many others. The program
will be an interdisciplinary approach with emphasis on
technology and communications
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MARKETING
MANAGEMENT I
– Jackson High School - Junior Year
Prerequisite: Business and Technology Foundations
Length: Full year course
Grade Level: 11
Credit: 1 credit
This course will enable students to discover their marketing and management skills. They will learn about marketing information, pricing, and product/service management, as well as the supply-chain and marketing communications. Students will develop a working knowledge of basic business and marketing concepts, terminology and application skills. Marketing concepts will include sales, promotions, purchasing, pricing, and distribution. This course will prepare students for post-secondary education in the marketing field. Marketing Management I may be taken alone, or along with Business Management II (2 periods senior year), Computer Office Applications (semester course), and Entrepreneurship (semester course) for a more in-depth study of marketing concepts and procedures. Students choosing to complete all of these courses have the opportunity to receive college credit through Stark State College upon successful completion of all College Tech Prep program requirements.
Participation in DECA, an international association of high school and college students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service, is mandatory. Members develop leadership, citizenship, and scholastic skills through local, state, and national events and activities. Students are responsible for the $25.00 membership dues.
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MARKETING TECHNOLOGIES
– Lake High School High School
Introduction to Marketing
Credits: 1
Fee: $30.00
Description: This is an elective class for juniors who are interested in a career in marketing or are planning to be entrepreneurs and own a business. Students may also be anticipating enrollment in the senior Marketing Education Cooperative Program. The topics covered include marketing/business fundamentals, survey of business careers, employability skills, basic sales techniques, customer relations, business operations and entrepreneurship. Students will also be a part of the youth organization DECA which gives students the opportunity to develop leadership skills and enter competitive events against other schools.
Marketing Tech Prep
Credits: 1 + English 4
Fee: $30.00
Description: Marketing Education is a cooperative work experience program designed to prepare students for a career in marketing, business, management, or entrepreneurship. Topics covered include advanced sales techniques, economics, advertising and promotion, finance, store control, risk management, advanced marketing principles, buying, entrepreneurship, business plans, and work ethic. Students are employed in occupations related to their business interest and are under the supervision of a teacher/coordinator. The student is required to work and receive ay for a minimum of twelve hours per week. Senior students are part of the DECA youth organization. Transportation is required.
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MARKETING TECHNOLOGIES
– R.G. Drage Career Center (House at Louisville High School)
This program is designed to introduce students to the world of marketing. Students will have the opportunity to explore, discover and investigate topics and career choices related to the marketing field. Examples of content include product development and distribution, promotion/advertising, selling, entrepreneurship, career exploration, employability, global marketing and many more. Class activities will be project-based and will include marketing research, social and ethical responsibility and E-commerce marketing. The senior year may also require a work experience.
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